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Meticulously crafted from the bestselling, supersoft fabric that started it all

Fine-yarn-technique

Fine Yarn Technique

We use only sustainably sourced natural 100% long staple cotton.
All our textile offerings are crafted using the Fine Yarn Technique which is employed in weaving and processing. The result is thinner long staple cotton yarn that is super soft, subtle and long lasting. The general idea is that a fabric boasting of 1000 thread count cannot be made softer. This myth is busted by the Fine Yarn Technique that increases softness and absorbency compared to other Thread Count

Our Holistic Approach.

Our approach is simple – we are dedicated in creating products and services that are in sync with what our customers wants. Unlike the traditional supply chain, we send all our best quality craftsmanship and the finest materials directly to our warehouse. We remove the middle men, stores and the additional costs and then pass along the savings to you. The additional cost of approx 80 USD is steer clear of and the sheets reach at a best possible price. 

40 USD(Product & Shipping Cost) + 40 USD(Middle Man) = 80 USD  40 USD (Happy Customer)

No middleman
 
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