Health is more than exercise and eating right: proper sleep is a core concern. People spend lots of time making proper purchase decisions for everything in their life. It's time to do our due diligence for picking the right bedding for them.

Learn more in the guide to sheets and ultimate guide to bedding in the infographic below:

In 2021, people spent more than $87 billion on new bedding worldwide Bedding Preferences

By The Numbers

1. Bedding Preferences

• 2 in 3 Americans still use a flat sheet
  • Who’s ditching the flat sheet?
    • Gen Z: 38%
    • Millennials: 32%
    • Gen X: 31%
    • Boomer: 33%
  • On average, Americans use 3 pillows each
    • 0: 2.6%
    • 1:7%
    • 2: 31%
    • 4: 27%
    • 5: 7%
    • 6: 7%
    • 7:2%
    • 8:3%
  • Most choose a comforter or blanket
    • Comforter: 58%
    • Blanket: 55%
    • Quilt: 11%
    • Bedspread: 11%
    • Duvet: 11%

2. Changing Sheets

• 32% of Americans wash their sheets once a week — but many wait far longer

• 73% of single women are changing their sheets on a weekly basis
  • 51% of single men wash their sheets every 10 weeks or less

• 56% of couples only change their sheets once every two weeks
  • Just 14% manage the recommended weekly cleaning

• In the UK, 45% of single men admit not washing their sheets for 3-4 months at a time
  • 12% only change sheets when they remember, which could be even longer

• 65% of Americans say they don’t have time to change their sheets regularly — 47% simply forget to do so

• Are you washing your sheets often enough? 

  • Experts recommend
    • Pillowcases: Weekly
    • Sheets: Weekly
    • Duvet cover: Every 2 to 4 weeks
    • Blankets: Every 2 to 3 months
    • Pillows: Every 4 to 6 months 
  • 53% of Americans don’t believe expert recommendations on changing bedding
    • 24% didn’t know they should be washed so regularly
    • 19% believe showering before bed keeps sheets clean
  • In the UK, nearly 1 in 4 people don’t change their sheets because they don’t have a set of clean bedding to put on.

    • People who change their sheets more often, get better sleep

      • How satisfied are you with your quality of sleep? 
        • Very satisfied: 12.8 days between washes
        • Somewhat satisfied: 16.1 days between washes
        • Somewhat unsatisfied: 16.7 days between washes
        • Very unsatisfied: 19.9 days between washes

68% of Americans struggle to fall asleep at least once a week — Is it time to change your sheets?

• You may need new sheets if

  • You see yellowing, tearing, or holes
  • The seams are splitting or fraying
  • You aren't sleeping as well as you used to
  • If you notice an odor, even after a wash or you wake up with itchy skin, a stuffy nose, or other allergy symptoms, wash your sheets in hot water.

Choosing Your New Sheets

• Material Matters

  • Linen
    • Breathable fabric that softens with each wash
    • Prone to wrinkling, shrinkage, tearing, and snags
    • More expensive than cotton of the same quality
  • Sustainable Plant-Based Fibers: Bamboo, Modal (Beech), Tencel (Eucalyptus)
    • Cooling, breathable fabrics
    • Difficult care requirements, easily damaged
    • Much more expensive than cotton
  • Polyester
    • Most affordable and durable option for bedding
    • Non-breathable fabric traps heat and moisture
    • Prone to staining and pilling over time
  • Silk
    • Comfortable for all-season use
    • Extremely expensive and hard to find
    • Difficult care requirements, easily damaged
  • Cotton
    • Maximizes comfort for all seasons
      • Moisture-wicking and breathable
      • Cool in summer, warm in winter
      • Hypoallergenic natural fiber
      • Softens with each wash
    • Easy to care for, highly durable, and affordable\

  • Cotton Quality 

    • Staple Length: Length of the fibers used to weave the fabric — Longer staples create softer, more durable sheets
      • Extra-long staple
        • Look for certified Egyptian cotton, Pima, and Supima
      • Long staple
        • Sourced from India, Egypt, and the USA
      • Short staple
        • Usually labeled “100% cotton”
      • Weave: Different weaves can change the softness and durability of your sheets
        • Percale
          • Lightweight and wrinkle resistant
          • Grows softer with each wash
          • Good for hot sleepers and summer weather
        • Sateen
          • Subtle lush, silky feel similar to satin
          • Elegant drape
          • Good for all-season comfort
        • Twill
          • Thicker weave, often used for flannel
          • Wrinkle-resistant, but prone to shrinkage
          • Typically a more affordable option
        • Thread Count: The number of threads in one square inch of material (both horizontal and vertical)
          • Higher thread counts offer smoother, more durable sheets

• No longer the deciding factor in sheet quality — Stick to anything above 250 to ensure durability

• Ply: The number of fibers used to create one thread
  • Single-Ply: One fiber per thread
    • Tight weave, softer and higher durability
    • Single-ply is often better than two-ply
  • Two-Ply: Two fibers twisted together
    • Loose weave, rougher feel, and lower durability
    • May be used to increase thread count without increasing quality
  • Sheet Size: Mattress size is just the first step, consider how thick your mattress is and if you have a mattress topper
    • Standard: Fitted sheet covers 7-14 inches
    • Deep: Fitted sheet covers 11-17 inches
  • Consider Color

• Are you worried about cleanliness?
  • Classic white provides a crisp, clean feeling — and is easily bleached
  • Dark colors evoke night and rest — help hide discoloration and stains
• Are you a night owl or a morning person?
  • Bright colors stimulate the brain, promoting morning wakefulness
  • Neutrals are soothing to the eyes, promoting restful sleep
• Looking for more color?
  • Green earth tones create a tranquil, natural feeling environment
  • Blues are considered the most soothing nighttime colors
• Try mixing it up
  • Buy two sheet sets in the same color families and mix them for a monochromatic look
  • Use a brightly colored top sheet with neutral bedding for a subtle pop of color

Choose comfort and quality with luxurious cotton from Pizuna Linens 
Sources: 2022 Pizuna Linens Survey of 4,100 US adults and 2,250 UK adults

https://amerisleep.com/blog/best-and-worst-colors-for-sleep/

https://www.thesleepjudge.com/types-of-bed-sheets/

https://casper.com/blog/types-of-bed-sheets/

https://sleepopolis.com/blog/bed-sheets-ultimate-guide/

https://www.sleepjunkie.com/america-undercover/

https://www.consumerreports.org/sleep/why-americans-cant-sleep/ 

https://www.parachutehome.com/blog/how-often-to-replace-sheets